Why should I spend time networking?

1 Dec

I had the privilege of meeting a fantastic group of women today who are part of the Orchid women-to-women networking group. This is a very warm faith-based networking group that meets several times of month. By joining this networking group I gain the following benefits (ROI) from networking:

  1. Relationships. One of the things that this networking group does well is give time for those attending to get to know the people at our tables. One of the fallacies about networking is that it is enough to pass out  your business cards. The key is to connect and be memorable. I feel confident that the ones that I connected with today will become friends as I follow-up with them.
  2. Opportunities to learn. Another favorable component was a speaker who provided timely information on SEO and Social Media. I gained helpful information that will help me immediately. It makes me want to go back.
  3. Informal network. It takes time and effort to build a strong network that will benefit you whether you are looking for a job or building a business.  It’s also easy to get so busy that we neglect this process. Be willing to give and share your expertise with others. This will build your credibility and move you toward continued success.

Solid networking takes time but the Return on Investment is well worth the effort. Make joining a networking group one of the key steps in your strategy to build your business. There are many different groups out there. If you live in the Dallas area, I recommend you check out Orchid.

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I would love to get your insights on this topic.

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