Create a Special Day

I love ICE CREAM! It evokes childhood memories in a hot, tropical place — Managua, Nicaragua. I was only 5 years old when we moved there. About once a week we would set out on an adventure to make homemade ice cream. Throughout the entire process we would sing – “I scream – You scream – We all scream for ICE CREAM!”

While my mom whipped up the recipe for the creamy delight I would go with my dad to get a block of ice. We had to chip it with an ice pick. I got to help him pack the ice around the metal cylinder – alternating rock salt with the big chunks of ice. We would put the paddle in the middle and I got to hold it while my mom poured in the yummy mix.

Then I got to take a turn moving the handle round and round until it got tough. At that point, my brother and dad would give it the final spins. The reward was in getting to take one of the first tastes off the top.

I commend the entrepreneurs who provide ice cream to their happy clients for setting up a special day or at least taking advantage of its existence. What is your product? Is there a special national or international day highlighting that niche? If not, find out how to set up a special day for your product/service.

What are you doing to promote your business? How are you developing your brand? While I’m at it, what’s your favorite ice cream memory? Or, at least, what’s your favorite flavor of ice cream? Mine is Blue Bell Homemade Vanilla. It really does taste like my childhood memory. Now that is powerful! But then again, Hope-Filled Memories are powerful!

Karen Sebastian is an author, blogger, corporate trainer and gifted speaker who transparently shares the hope she has found in the darkest times of her life.  She is a seasoned entrepreneur who founded HOPEpreneurs, a consulting firm dedicated to helping women succeed personally and professionally. Karen is known as The Hope Lady because she  takes every opportunity to inspire hope by sharing her rich life experience with others – engaging them in adventurous discoveries of the beauty of hope in a dark, cloudy world.