One of the reasons I like my Canon DSLR camera so much is that it has an ‘auto-focus’ feature. I turn the camera toward the subject of my picture, press half-way down on the button and it comes in to focus. It doesn’t take a long time and is easy enough for a child to use (which I appreciate). I want to apply this principle to my business.
A well-managed blog is one of the most important pieces of your online networking. I’m normally an enthusiastic person who tackles projects with energy without considering a great deal of strategy. I’ve made a commitment to write a blog yet struggle to come up with topics. That’s where strategic focus becomes important.
First of all, I need to talk about how challenging and exciting it is to come up with topics for my blogs and not dread the writer’s block that can set in when I wait until the last-minute. Secondly, I need to consider my audience and focus on their needs. Take time to get to learn about their interests. Engage them and set up relationships. Ask them for topics they would like to see covered. Pick a general topic and explore different parts of it. As you write the blog, focus on each part briefly and move on.
Stop looking at what everyone else is doing and get going (for procrastinators). One of the best things about posting a blog is that you can make corrections if you see the need to do so (for perfectionists). Select a topic and focus on the different facets. The best part of all is that you will grow personally and your business will develop a stronger foundation.
What do you plan to focus on this week? The few minutes you spend will pay off in the end.
Image from Dreamstime.
Karen Sebastian is a serial entrepreneur who wants to help you succeed in your business. Please email her at hopepreneurs@gmail.com if you would like to book her as a speaker or want one-on-one coaching. Subscribe to this blog for more inspiration on how to become a HOPEpreneur.
HOPEpreneurs - Providing support and success strategies for women entrepreneurs 
“Take time to get to learn about their interests. Engage them and set up relationships. Ask them for topics they would like to see covered. Pick a general topic and explore different parts of it.”
Karen,
This is an excellent point. After all, most people who write successful blogs are not confined to their own personal motives. It is crucial for our blogs to include content that is geared towards the interests of our target audience and the topics must create a big picture in their mind.
Thank you for writing this informative post!
Best,
Stacie Walker